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Inside Amazon Payment Services

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How Merchants Can Meet the Unique Expectations of Gen Z

From generation to generation the consumer segment undergoes significant shifts that are driven by the unique and ever-evolving expectations of each generation. Members of Gen Z are no different, and merchants that understand the unique aspects of Generation Z can earn the loyalty of the most diverse, socially conscious, and digitally savvy generation yet.

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Gen Z and the Evolution of Payment Preferences

Payment is the last step in the checkout process. A customer-centric payment experience prevents cart abandonment at the last hurdle so getting payments right is paramount to maximizing revenue. The merchants are addressing a new, changing demographic and the target customers have vastly different expectations about digital life and about payments

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