Our Story

We help make online payments safe, secure and
rewarding for everyone.
Building the future of online payments in the region has been a rewarding passion for us since day one. We’ve seen so much change in the last few years alone that we’re constantly facing new and exciting challenges as businesses continue to evolve to better serve their customers.

Our part in all this is simple. We try to make it as easy as possible for people to make easy online payments for the things they love. In the end, everything comes down to the connection between reliable merchants and valued customers, and we try to facilitate this interaction in the best way possible.

Whether it’s through our extensive knowledge of the payment industry or our partnerships with local service providers, everything we do is aimed at creating a safe, reliable and rewarding payment networks that connect the Middle East to the rest of the world.
Who we serve
As a company, we don’t just serve specific sectors or business types – we pride ourselves on bringing effective solutions to all types of enterprises, big and small. From fledgling e-commerce initiatives to industry titans throughout the UAE, Egypt, Saudi Arabia, Lebanon, Jordan and Qatar, we work with companies to help them serve the needs of their customers so that everyone can enjoy the opportunity to shop online, safely and easily.
What we offer
More than just our market-leading services, we offer merchants the chance to build trust and lasting relationships with their customers. In a world where there is so much noise, we understand how important it is for brands to offer their customers a unique, transparent and seamless purchasing experiences that puts focus on what people want, not how they can pay for it.

Great moments

Received the reputable Hot in Dubai Award by crowd-sourcing company Owler for being a top trending company in the city.
Granted the Digital Commerce Innovation Award by industry-renowned Pay Expo MENA awards for establishing a successful online payment solution across the region.
Received the Fintech of the Year Award at The Entrepreneur MENA magazine’s annual Enterprise Agility Awards, acknowledging our efforts in helping businesses adopt secure online payment methods.
Crowned as one of the top 10 Tech Companies to work for in the UAE by the Future IT Summit and Catalyst awards.
Received the Partners Award from Doha Bank following our support in helping the Qatari market open its arms to e-commerce.
Established our company with a core team of passionate and determined individuals with a vision to transform the future of online payments.
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