To us, the sale is just the beginning

We provide insights on digital payments that unlock value for your business.

We offer merchants the chance to build trust and lasting relationships with their customers. We understand how important it is for brands to offer their customers a unique, transparent and seamless purchasing experiences.

We deliver payment solutions that help tune your pitch to the region.

Whether it’s through our extensive knowledge of the payment industry or our partnerships with local service providers, everything we do is aimed at creating a safe, reliable and rewarding payment solutions that connect the Middle East to the rest of the world.

We bring global features and services that pair well with local requirements.

We pair global best-in-class services and features from Amazon with our strong local footprint and understanding to provide trusted and innovative payment services to drive business growth.

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Understanding Generation Z (Gen Z)

Sponsored by Amazon Payment Services

Executive Summary:

The Gen Z demographic has immense potential to drive future revenue for merchants, making it an important cohort for merchants to understand them better and address their unique needs.

This paper presents research findings about the mindset, behaviors, and payment trends of Gen Z, with focus on the United Arab Emirates, Saudi Arabia, and Egypt. These insights on Gen Z’s attitudes toward decision-making in general and digital payments in particular can be used by merchants to connect effectively with this audience – to drive healthy, and sustainable growth.