Understanding the Ramadan Opportunity

For businesses, particularly merchants, Ramadan presents both opportunities and challenges. The season witnesses an increase in consumer spending across brick-and-mortar stores as well as online retail, giving merchants a chance to boost revenue and attract new customers. With this opportunity comes the challenge of managing increased demand, ensuring smooth transactions, and offering secure and convenient payment options.

Amazon Payment Services helps merchants to manage these challenges by offering a range of payment solutions and services, across nine countries in the MENA region, tailored to merchants’ needs.

Amazon Payment Services enables merchants to collect payments from customers through various methods, including: payment links that can be sent directly to any device or digital channels; Buy-Now, Pay-Later (“BNPL”) options; local card payments which customers might prefer over using debit or credit cards issued on global networks; and Equitable Monthly Instalments (EMI) supported by banks in Egypt, Saudi Arabia and the United Arab Emirates.

Strategies to Boost Sales during Ramadan

In order to boost sales and revenue during Ramadan, merchants can implement several strategies tailored to the season, such as:

Create Special Ramadan-Themed Promotions and Discounts: Offering exclusive deals and discounts specifically for Ramadan that can attract more customers and encourage repeat purchases. Merchants can offer exclusive deals on products that are in high demand during this season. They can also provide incentives for customers to make repeat purchases, such as loyalty rewards or bonuses.

Utilize Social Media and Digital Marketing: To maximize the impact of Ramadan offers and promotions, businesses can leverage a comprehensive digital marketing strategy. This involves using social media platforms and digital marketing channels to more effectively reach a wider audience. Engaging social media campaigns, influencer partnerships, targeted email campaigns, paid advertising, and content marketing are also key components of this strategy. Through this, businesses can ensure that their Ramadan promotions resonate with their target audience and drive meaningful engagement and conversions.

Offer Exclusive Deals for Early Bird or Late-Night Shoppers: Providing special incentives for customers who shop early in the morning or late at night can drive sales during non-peak hours. This strategy not only helps distribute customer traffic more evenly but also encourages shoppers to enjoy special offers outside of peak shopping times, resulting in revenue generation along with customer satisfaction.

Enhance Customer Experience with Personalized Recommendations: Utilize customer data to provide personalized product recommendations, enhancing the shopping experience and increasing the likelihood of conversion.

Streamline Checkout with Amazon Payment Services: Take advantage of Amazon Payment Services features to streamline the purchasing process and facilitate smooth, hassle-free, transactions for customers. This intuitive payment solution simplifies the process of accepting payments, making it easier for businesses to manage transactions and encourage repeat purchases.


With Ramadan approaching, merchants in the MENA region have a unique opportunity to capitalize on increased consumer spending and drive revenue growth. By partnering with Amazon Payment Services and implementing strategic sales tactics, businesses will be better placed to boost their bottom line.

To unlock the full potential of this auspicious season, merchants are encouraged to sign up with Amazon Payment Services today.