Amit Retail is a one-stop shop for smartwatches, diving, sports, fitness, automotive, and maritime equipment, offering 12,000 Stock Keeping Units (SKUs). Flagship stores in Dubai and Jeddah are central to enhancing brand visibility and customer engagement. Additionally, they are expanding its reach through its website, providing convenient access to its diverse product range.
Amit Retail holds exclusive distribution rights for Garmin – the multinational company specialised in wearable technology – in the GCC countries, operating through garmin.ae and garmin.sa, solidifying its position as a leader in the smart equipment market. To ensure a seamless customer journey and smooth transactions, Amit Retail has partnered with Amazon Payment Services for their flagship website and the Garmin website.
Amit Retail’s Launch and Strengthening the Brand’s Online Presence
Amit International has strategically shifted from a B2B to a B2C model with the launch of Amit Retail. Garmin, known internationally for its high-quality and innovative products in the navigation and fitness markets, has been a key brand under Amit Retail. The exclusive distribution rights for Garmin in the GCC have solidified Amit Retail’s reputation as a leader in smart equipment.
The success of Garmin’s websites in the UAE and Saudi Arabia has driven significant organic traffic, particularly from the fitness segment, inspiring the launch of the Amit Retail website to promote direct consumer sales. Previously, customers purchased through retail distributors and channel partners, but the focus is now on encouraging direct purchases from Amit Retail. The objective is to establish Amit Retail as the one-stop shop for diving and related products.
Sustainability Initiatives at Amit Retail
Amit International and Amit Retail are dedicated to reducing their carbon footprint and plastic waste. All shipments use 100% biodegradable packaging, and no single-use plastic is used in any of their stores. Sustainability initiatives include beach clean-ups in Fujairah and strategic partnerships with brands like Oakley. Their in-house brand features swimsuits made entirely from recycled materials.
Overview of Amit Retail’s Partnership with Amazon Payment Services
For the new Amit Retail website, collaboration with Amazon Payment Services has ensured a seamless customer journey. Retailers often face various challenges during the purchase process, with the final step typically involving the payment portal. Amazon Payment Services helps address these issues effectively, streamlining transactions and enhancing the overall customer experience. Some of the challenges that Amit Retail encounters are:
- Handling Large-Ticket Transactions: Managing high-value transactions for premium Garmin products like the Fenix and Marq collections. The acceptance rate is 97% since the integration
- Offering Flexible Payment Options: Providing a variety of payment options like Instalments, Buy Now, Pay Later (Tabby), Apple Pay, credit and debit cards to meet diverse customer needs.
- Fraud Detection and Security: Ensuring transaction security and preventing fraud, requiring effective measures to reduce chargebacks and protect revenue.
- Understanding Customer Behaviour: Gaining insights into customer behaviour and transaction visibility, impacting service optimization and customer satisfaction.
Benefits of Amazon Payment Services for Amit Retail
“When we didn't have much reach in the initial days, Amazon Payment Services helped with an Instalments offering that contributed to a lot of orders. One of the great advantages was enabling our customers to buy through their Instalment Plans,” says Abdulaziz Abdulla, Group Managing Director, AMIT Retail
Collaboration with Amazon Payment Services has been pivotal for both the new Amit Retail site and the established Garmin platform. Amazon Payment Services has boosted payment flexibility with options like Easy Payment Plans and upcoming integrations with Tabby and Apple Pay. This flexibility has been crucial in increasing sales and orders, particularly when Amit Retail was just starting out.
Reduced Chargebacks, Increased Revenue
Amazon Payment Services also helps streamline international transactions and supports large-ticket purchases with robust fraud protection and security. Real-time monitoring and comprehensive account management optimize operations increasing the acceptance rate by 97%.
On the help that Amazon Payment Services provides, Abdulaziz Abdulla, Group Managing Director, AMIT Retail quoted:
Conclusion
Amazon Payment Services has been instrumental in enhancing payment flexibility and security throughout the online journey for Amit Retail. As the company looks to grow and expand, its ongoing partnership with Amazon Payment Services remains crucial. A robust payment solution is essential for retail success, supporting sustainable practices and customer-centric strategies to provide an exceptional shopping experience and drive continued business growth.
