The Gen Z demographic has immense potential to drive future revenue for merchants, making it an important cohort for merchants to understand them better and address their unique needs.
This paper presents research findings about the mindset, behaviors, and payment trends of Gen Z, with focus on the United Arab Emirates, Saudi Arabia, and Egypt. These insights on Gen Z’s attitudes toward decision-making in general and digital payments in particular can be used by merchants to connect effectively with this audience – to drive healthy, and sustainable growth.